I’ve conducted extensive research into marketing trends, competitor analysis, and customer insights. My preferred methods of gathering research is through interviews, surveys, and exploring alternative sources. Due to my historian education, I am an expert at primary, secondary, qualitative, and quantitative research.

Through my education and work experience, my ability to convincingly write for any audience through any medium is a skill I continually practice and master. My research is enhanced through being able to disseminate and present it in reports that stakeholders find satisfactory and exhaustive.

Every great campaign starts with thorough planning and the coordination to see it through. Through careful organization and consistent progress monitoring, the campaigns I lead are memorable successes.

I excel at gathering, monitoring, and reporting out on analytics to quantify the success of campaigns. Through platforms like Google Analytics, Hotjar, BrightEdge, and a whole bevy of other marketing tools, I am able to make adjustments to campaigns to ensure that they are successful. Through being able to provide metrics, I can provide hard data that I am fulfilling business needs and expectations.

Unexpected obstacles, unpredicted stakeholder request changes, or unanticipated crises are a frequent occurrence during any campaign and initiative. By being flexible and calm, I get through these trials through collaboration and thinking the problem through, adjustments can be made to get the campaign back on track or recoup losses.