A sample of press release copywriting announcing a business acquisition. The language is precise, informative, and respectful towards the acquired business. While this was a business win, the people and their successes are also highlighted.

This is a sample product detail page highlighting the eases of use for electrical contractors. Due to the National Electrical Code (NEC), knowing the product specifications is the primary concern. This results in a more technical voice that does not add fluff.

The blogs I wrote have a conversational voice to create a sense of intimacy and trust with the audience. The primary audience was contractors, who love to hear a good story of how a solution can make their jobsites safer and more efficient.

Training manuals require thoroughly understanding the audience and answering their questions before they ask through organized language.